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What is a brand? Brand is how people feel about you, your company, your product, your service. If corporate identity goes in one ear, brand comes out the other. This is NOT to say that corporate identity = brand, nor is brand a logo or a product. Brand is a feeling; brand is the personality of your company. “A brand . . . → Read More: The Importance of Brand On Friday The Big Purple Tree rolled out it’s new corporate identity. It has been an exciting project that allowed me to create a corporate image to represent the cutting-edge creative work that The Big Purple Tree does. With the introduction of their corporate identity is a fabulous recap of the description that we worked off of for . . . → Read More: The Big Purple Tree Corporate Identity A corporate identity is a BIG deal – it’s your list of rules on how you want to present yourself or your company to your clients, consumers, etc. “Corporate identity comes into being when there is common ownership of an organizational philosophy that is manifest in a distinct corporate culture – the corporate personality.” (Balmer, . . . → Read More: Corporate Identity |
 
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